1. Must be a current lessee of a 2020 model year or newer non-GM vehicle for at least 30 days prior to the new vehicle sale. Payments are for a 2025 XT4 Premium Luxury with an MSRP of $41,990. 36 monthly payments total $16,884. Closed-end lease. Option to purchase at lease end for an amount to be determined at lease signing. Cadillac Financial/GM Financial must approve lease. Take new retail delivery by 3/31/25. Mileage charge of $.25/mile over 30,000 miles. Late payment and early termination fees apply. Lessee is responsible for insuring the lease vehicle. Lessee pays for maintenance, repair, excess wear and disposition fee of $595 or less at end of lease. Not available with some other offers. Residency restrictions apply. © 2025 General Motors. Cadillac Financial and the Cadillac logo are trademarks and/or service marks of General Motors LLC, used with permission. Cadillac Financial is a division of GM Financial. All Rights Reserved. Cadillac® XT4®

1. Select LYRIQ leases with GM Financial benefit from a Clean Vehicle Federal Tax Credit through a manufacturer residual enhancement applied by GM Financial. The manufacturer residual enhancement amount is based on vehicle MSRP and may be less than $7,500. Residual enhancement amount is subject to change. This is not an individual tax credit and cannot be claimed on your personal income taxes. Take delivery by 3/31/25. Consult your tax, legal or accounting professional if you have questions. This information does not constitute tax, accounting, or legal advice. Credit availability and amount subject to federal law and regulations and manufacturing constraints. Must be a current owner of a 2011 model year or newer or a current lessee of a 2020 model year or newer Acura, Audi, BMW, Ford, Honda, Hyundai, Infiniti, Jeep, Kia, Lexus, Lincoln, Mercedes-Benz, Toyota, Volvo, Porsche, Tesla, Genesis, Polestar, or Rivian for at least 30 days prior to the new vehicle sale. Payments are for a 2025 LYRIQ RWD Luxury 1 with an MSRP of $59,990. 36 monthly payments total $17,964. Total Lease Cost is $22,220.88. Lease based on net capitalized cost of $53,700.00 including down payment of $4,290 and $2,000 in applied incentives. Closed-end lease. Option to purchase at lease end for an amount to be determined at lease signing. Cadillac Financial/GM Financial must approve lease. Take new retail delivery by 3/31/25. Mileage charge of $.25/mile over 30,000 miles. Late payment and early termination fees apply. Lessee is responsible for insuring the lease vehicle. Lessee pays for maintenance, repair, excess wear and disposition fee of $595 or less at end of lease. Not available with some other offers. At participating dealers. © 2025 General Motors. Cadillac Financial and the Cadillac logo are trademarks and/or service marks of General Motors LLC, used with permission. Cadillac Financial is a division of GM Financial. All Rights Reserved. Cadillac® LYRIQ®

1. Monthly payment is $22.09 for every $1,000 financed. Example down payment is 18.6%. Some customers may not qualify. Not available with lease and some other offers. Take new retail delivery by 3/31/25.

1. Select OPTIQ leases with GM Financial benefit from a Clean Vehicle Federal Tax Credit through a manufacturer residual enhancement applied by GM Financial. The manufacturer residual enhancement amount is based on vehicle MSRP and may be less than $7,500. Residual enhancement amount is subject to change. This is not an individual tax credit and cannot be claimed on your personal income taxes. Take delivery by 3/31/25. Consult your tax, legal or accounting professional if you have questions. This information does not constitute tax, accounting, or legal advice. Credit availability and amount subject to federal law and regulations and manufacturing constraints. Must be a current lessee of a 2020 model year or newer non-GM vehicle for at least 30 days prior to the new vehicle sale. Payments are for a 2025 OPTIQ AWD Luxury 1 with an MSRP of $54,390. 24 monthly payments total $9,576. Total Lease Cost is $14,106.00. Lease based on net capitalized cost of $47,860.00 including down payment of $4,530 and $2,000 in applied incentives. Closed-end lease. Option to purchase at lease end for an amount to be determined at lease signing. Cadillac Financial/GM Financial must approve lease. Take new retail delivery by 3/31/25. Mileage charge of $.25/mile over 20,000 miles. Late payment and early termination fees apply. Lessee is responsible for insuring the lease vehicle. Lessee pays for maintenance, repair, excess wear and disposition fee of $595 or less at end of lease. Not available with some other offers. At participating dealers. © 2025 General Motors. Cadillac Financial and the Cadillac logo are trademarks and/or service marks of General Motors LLC, used with permission. Cadillac Financial is a division of GM Financial. All Rights Reserved. Cadillac® OPTIQ®

1. Payments are for a 2025 XT6 Luxury with an MSRP of $50,590. 36 monthly payments total $20,484. Closed-end lease. Option to purchase at lease end for an amount to be determined at lease signing. Cadillac Financial/GM Financial must approve lease. Take new retail delivery by 3/31/25. Mileage charge of $.25/mile over 30,000 miles. Late payment and early termination fees apply. Lessee is responsible for insuring the lease vehicle. Lessee pays for maintenance, repair, excess wear and disposition fee of $595 or less at end of lease. Not available with some other offers. Residency restrictions apply. © 2025 General Motors. Cadillac Financial and the Cadillac logo are trademarks and/or service marks of General Motors LLC, used with permission. Cadillac Financial is a division of GM Financial. All Rights Reserved. Cadillac® XT6®

1. Payments are for a 2025 XT5 Luxury with an MSRP of $45,690. 36 monthly payments total $17,964. Closed-end lease. Option to purchase at lease end for an amount to be determined at lease signing. Cadillac Financial/GM Financial must approve lease. Take new retail delivery by 3/31/25. Mileage charge of $.25/mile over 30,000 miles. Late payment and early termination fees apply. Lessee is responsible for insuring the lease vehicle. Lessee pays for maintenance, repair, excess wear and disposition fee of $595 or less at end of lease. Not available with some other offers. Residency restrictions apply. © 2025 General Motors. Cadillac Financial and the Cadillac logo are trademarks and/or service marks of General Motors LLC, used with permission. Cadillac Financial is a division of GM Financial. All Rights Reserved. Cadillac® XT5®

*Where allowed under state law.

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Welcome to Heyward Allen Cadillac

When you choose this dealership, you choose a lifelong partnership with your dealer. We are committed to helping you find the right vehicle for you as well as preserving the performance, safety, reliability, and long-term value of your vehicle purchase. You can count on this dealership for an opulent service experience from the moment you enter our s

Our dealership is a great solution for any shopper, looking for a new or used vehicle. Watkinsville and Statham Cadillac drivers, can also drop by our Athens showroom and pick what suits your need the best, and our qualified and friendly staff will take care of the rest. We look after all your needs, right from services, parts, accessories, tires, as well as financing options. Watkinsville and Statham customers near Heyward Allen Cadillac is very conveniently located at 2590 Atlanta Highway in Athens, GA. So what are you waiting for? Make the short drive to our dealership today.

Buying a new or pre-owned vehicle has never been this easy; head to our dealership to find out how. Watkinsville and Statham Cadillac shoppers would be glad to know that we believe in customer satisfaction and try to make it our mission that each and every customer is happy with our service. The vehicles at our dealership also come with a warranty and an auto-check certified history. Enthusiasts in Athens and those near Watkinsville have made the drive to our dealership again and again. Statham customers can visit Heyward Allen Cadillac now and experience our top-class customer service yourself.

Showroom. Visit us today at our address — our seasoned professionals are ready to answer any questions you may have.

Our Reviews

Google Mar 25, 2025

I am so glad that we were paired with Luke Harper at Heyward Allen during our most recent visit to purchase a new vehicle. He is so kind and listened to my needs and specs in a new car and we found just what we were looking for! He was so accommodating and generous with his time and knowledge and was more than willing to spend his afternoon taking care of us. We feel so good with him as our point of contact for any issues or questions moving forward! Thank you Luke!

Google Mar 25, 2025

Luke Harper is the sale rep you want to work with for all your new car needs at Heyward Allen. His attention to detail, kindness and all around likeability makes you feel like you are spending time with family. I feel so great to have such support in Athens for all our car care needs. Thank you so so much!!

Google Mar 24, 2025

Ken Evans went the extra mile to help us locate a Cadillac XT6 in the color we wanted. Once located, he and Jon ensured that everything was in mint condition when we picked up the car! Sales process and closing went smoothly! Highly recommend Heyward Allen Cadillac and Ken Evans. We’ve bought from him in the past and will continue to do so!

Google Mar 22, 2025

Luke was excellent!

Google Mar 22, 2025

I was quite impressed with this dealership! Purchased many cars/trucks in my time and Jon with his team out preformed all others. While there he noticed one of my GMC keys was worn and replaced it. They displayed true American generosity and spirit.

Google Mar 22, 2025

Absolutely great experience! Jorge was super helpful and not by any means pushy and Jon made the financing and extra warranties super easy. 100% recommend !!!!!!!!

Google Mar 22, 2025

Amazing experience! The entire team worked us through the whole process and made buying a car a real pleasure. Ask for Luke, he’s the best!

Google Mar 21, 2025

Outstanding assistance in purchasing a new vehicle, 2nd purchase with dealership and consistently makes it easy.

Google Mar 19, 2025

Adam Brown was great to work with in buying a used GMC. We will definitely recommend him to fiends and family.

Google Mar 13, 2025

From picking the car, getting the price I need, and all the friendly faces within the dealership I would absolutely be back! Lamarr and Marcus were hands down the best to work with and they have gained a customer for life!

Google Mar 12, 2025

Google Mar 11, 2025

I had a wonderful experience. Jorge was the Sales Rep that I worked with he listened to my knees and even went out of the way to say if there wasn’t anything on there lot, he would do the research to find me exactly what I wanted because he knew that it was an investment. He did not come across pushy whatsoever. He truly wanted to make sure I was happy with the vehicle I was getting all the staff was extremely friendly and nice. I feel like their prices are extremely fair. The financing was hassle free! I would buy again from here

Google Mar 11, 2025

Adam and Jon were so helpful in the purchase of my new GMC. Their professional approach in the car buying process was very much appreciated. I am so thankful for being a returning customer of Heyward Allen of Athens!

Google Mar 9, 2025

Luke was very helpful and really bent over backwards to help. He was laid back and I didn’t feel forced to make a decision. This was a pleasant experience and I will check back in for future purchases.

Google Mar 6, 2025

Luke Harper was absolutely the best salesman I’ve ever worked with! From the first phone call I made about the car I wanted till the end! The guys in the Finance Dept were awesome and to the point and that’s what I like! My experience was almost unreal!!

Google Mar 6, 2025

Just recently bought a 2021 Yukon from Marcus! Great experience here seemed like they got their stuff together, not too pushy Easy to work with! Highly recommended them! Love everything about the GMC now I just hope it lasts a long time

Google Mar 5, 2025

Thanks To Ken & Sean… These Guys Were Super Easy To Work With.. Smooth Process.. Me & The Wife Are Loving Our New Cadillac XT6!! We Would Highly Recommend The Heyward Allen Cadillac Gmc To Anyone… 5 Star Dealership

Google Mar 4, 2025

Very happy with the knowledge of the salesperson and the friendly atmosphere he provided.

Google Mar 4, 2025

Been very helpful on getting me a car and being the best at his job!

Google Mar 4, 2025

Outstanding knowledge, honesty and courtesy by Marcus Guess and all the other people at Heywood Allen.

Google Feb 28, 2025

The Team at Heyward Allen made the entire process enjoyable and effortless. Sales Rep Luke Harper is a pleasure to work with, his client-first style of service is a breath of fresh air. Finance Manager Sean Hess is a true professional, knowledgeable and trustworthy. I highly recommend these guys!

Google Feb 26, 2025

Great experience from start to finish. We’ve bought 2 vehicles over the last year and Lamar Green went above and beyond both times.

Google Feb 23, 2025

Lamar was a great salesman.

Google Feb 23, 2025

I have never experienced a kind and helpful car salesman as Marcus Guess was. He did not give up in me and walked me through all my options with patience.